How to Create Accurate Buyer Personas and Unique Selling Propositions

How to Create Accurate Buyer Personas and Unique Selling Propositions

Starting an online business is a process built upon a series of interdependent activities. You begin by choosing a niche and then go to the next step of defining your buyer persona and unique selling proposition (USP).

Before you invest all your effort in social media marketing, SEO, advertising, content marketing and other business processes, you must understand who your buyers are.

Knowing their preferences, needs, and problems will help you to design products, solutions, and services, which suits their wants better.

Additionally, starting an online business means that you will not be the only online entrepreneur trying to serve those buyers because the internet platform is crowded with competition.

For this reason, taking time to understand who your customers are will help you to stand out in areas where your competitors have failed or left gaps.

In this post, I will help you understand what buyer personas are, why they are essential and how to build them for your online business.

I will also give you quick tips on how you can build a compelling, unique selling proposition, which will provide you with a competitive advantage.

Want three books that will teach you how to develop buyer personas further? The three below have every information you need.

Developing a Unique Selling Proposition And Sustainable Competitive Advantage

The Power of Unique Selling Propositions: Why Your USP Must Be Number One in Marketing 

The Science of Online Business Development: A must-have book about Buyer Persona, Content Marketing, Digital Asset Creation, SEO, Online Branding, Online Engagement with End-to-End 30 Days Plan. 

What are Buyer Personas?

starting-online-an-business-Buyer-Persona-Example

A buyer persona is a hypothetical representation of your ideal customers/buyers.

It defines who they are, what they want to accomplish, which goals drive them, how they make buying decision and why they need your services and products.

Thus, your buyer personas are the audience you are targeting in the niche you have chosen in the first step of starting an online business.

From the definition above its clear that defining your buyer in the initial stages of starting an online business is all about profiling and understanding their buying behavior.

It is all about answering the 5W and How questions: who, what, where, when, how and why as shown in the examples below.

  • Who is my audience?
  • What is the problem or issue they have I am trying to solve for them?
  • Where do they buy from?
  • How do they make their buying decisions?
  • Why do they make those buying decisions?
  • When do they buy most?

Why are Buyer Personas Important?

Gain Competitive Advantage. The ugly truth is that other businesses have already crowded the online platform with products, solutions, and services relevant to your niche. Starting an online business is easy because you I know you already have the best idea, but selling it to the ideal customers is the deal breaker. Before you waste too many resources in non-targeted campaigns and marketing strategies, it is advisable you begin with identifying your buyer persona. This will help you to come up with business ideas which fill gaps and solve problems overlooked by other online entrepreneurs.

Audience needs Change: Your buyer’s preferences will change with seasons and shifts in motivations in their lives. Therefore, it is essential to take time to understand what worked in the past, that which is relevant in the present and where possible make predictions about what will be critical to your buyers in future. Defining your buyer’s personas will help you to keep up with these changing trends. Starting an online business, which is profitable is all about being relevant at all times despite the volatility in the market and customers preferences.

Builds Brand loyalty: Customers always wants to be associated with online entrepreneurs who will give them value and solve their problems. In this case, before starting an online business, you can leverage this advantage through knowing your customer’s buyer personas. In doing so, you will quickly gain their loyalty to your brand as long as you remain consistent to offering value and meeting their needs.

Saves money, time and other resources: For example, targeting a specific group of buyers, such as first-time dads in New York is less costly and produces higher returns and more meaningful insights than targeting all dads in the world. Gathering such information before starting an online business will save you turns of time and resources you would have spent on trial and error marketing efforts.

Informs your decision-making strategies: All other decisions that you will make on your online business, such as website design, marketing strategies, and unique selling propositions will depend on your buyer persona. For this reason, every decision must always favor and support their needs, preferences, and priorities, and this is where the importance of identifying your customers’ buyer personas come into play.

How To Create Buyer Personas

Part One: If you already have an online business Use the three strategies below

I do not want to make any assumptions here that this post is for newbies. So let me begging by showing you how you can create buyer personas for a business that is established and running. 

Strategy one: Examine Patterns in Audience Analytics and Insights Reports

If you already have an online business that has been running for a month or more, you have access to analytics and insights reports in the following tools.

First, you can get a robust definition of your audience in Google Analytics Audience reports. Additionally, if you have a business account on social media networks, you can learn your audience behavior from Facebook Insights, Pinterest Analytics, and Twitter analytics.

For example, below is a sample of Google analytics audience report.

Strategy Two: Talk to your existing customers

There are several ways you can do this. First, you can use data collection tools to create surveys or polls, such as SurveyMonkey and TypeForm. Find an example of a survey designed with TypeForm below.

Additionally, you can use other primary methods to collect data, such as interviews and questionnaires.

In case you are wondering which questions you should ask, find a comprehensive list on these two articles 20 Questions to ask when creating buyer personas and 150 buyer persona questions.

 

Strategy Three: Conduct Market performance analysis

You can use market research tools like SemRush, and Aherefs to monitor what services and products are doing well in your business.

Additionally, you can use these tools to determine where your traffic is coming from in terms of your audience demographics.

Below is an example of all the data that you can get from SemRush analytics about your brand.

Part Two: If you do not have an online business use these three strategies 

What if you are a complete newbie starting an online business from scratch without an already established online business are there strategies you can use?

Yes. Below is a list of few examples you can use.

Strategy One: Market research

Carry out comprehensive market research using these strategies can help you understand your audience before starting an online business.

Firstly, use a combination of these ten Market research tools, especially Quora, Facebook Groups and Reddit to monitor questions raised by your target audience.

Secondly, use keyword research to track which search queries have high search volume in search engines. If they have high search volume, it means these are the problems your buyers are looking for answers.

Finally, use paid market research tools, such as SemRush and Ahrefs to examine your competitor’s audience.

Strategy two: Competitor Analysis

You can use services provided by several tools, such as SimilarWeb or Compete to analyze the traffic sources of your competitors before starting an online business.

The advantage of SimilarWeb is that they have a Chrome Extension, which will enable you to monitor any website from anywhere on the web as you continue surfing the internet.

Strategy Three: Analyze your competitor’s Audience

Visit blogs, sites and social media pages of other online entrepreneurs doing well in your target niche.

Browse through the comments and take an interest in the profiles of the people leaving comments and other forms of engagements.

Monitor similar patterns similar on their demographic and personal information, such as locations, age, interests, education level and job title among others.

Buyer Persona Templates

All the information you gather from these research efforts should be recorded down in the templates discussed below.

The good thing about you using a template is that you can refer back to this information later in the process of starting an online business.

1. Xtensio’s User Persona Creator

An easy-to-use app that will help you to generate neat and well-organized buyer personas.

You can use the pre-defined templates or start from scratch.

It allows a vast room for the ability to make customizations, such as you can add modules and other functionalities to the pre-defined settings.

This tool is free, and all you have to do is register to begin using it.

Alternatives would be Digital Marketer’s Customer Avatar Worksheet and HubSpot’s Buyer Persona Template.

2. Demand Metric’s Buyer Persona Template

If you prefer spreadsheet over the text and image based templates above, this app is a time saver.

You can use multiple tabs in it and adjust them any way you want them to appear.

They even offer video tutorials on how to use these template.

If you are looking for an alternative Marketo’s Marketing, Persona Cheat Sheet would be the best in that case.

What is Unique Selling Proposition (USP)

starting-online-an-business-USP

This is the selling point or advantage that will give you a competitive advantage over other online entrepreneurs in the niche you are targeting.

It is that characteristic of your products or unique way of doing things that will ensure that you succeed in marketplaces where other people have failed or have left gaps.

To determine your USP try to answer the questions below before starting an online business.

  • What will set you apart from others offering the services, products, and content in your niche?
  • What is that unique thing you will do to succeed where others have failed?
  • What gaps have your competitors left that you can fill?

Three Strategies you can use to create your USP

  1. Examine customer reviews: Visit general review sites, such as TrustPilot or product specific ones, such as Amazon and AppStore among others and identify gaps left by competitors. Look for negative reviews or those containing recommendations and other conditional statements of dissatisfaction.
  2. Future Trends Opportunities: The online platform keeps changing with the evolution of new technology and customer buyer personas. As a wise entrepreneur, you can take advantage of this and create a product or service that will be relevant in future even if it’s not popular in the present.
  3. Imitate the customer: Put yourself in the customer’s shoes and personalize/humanize their needs and bear them as your own Keep assuming that you are the customer and this will help you come up with solutions that match your customers need.
  4. Progressive Evaluation: Identifying your USP is not a straightforward process. More so it should not be a one-time activity, but a continuous action that gets modified along the way. Take an interest in the reviews and recommendations your business will receive from your target market and imitate them into your business.

Conlusion

Just like I mentioned at the beginning of this post, starting an online business is a process made up of several steps.

You begin by identifying your market niche and then move to finding your buyer personas and USP.

Buyer personas and your USP will represent the profiles and purchasing behaviors of your ideal customers.

If you are looking for simplified versions of a buyer persona and USP template and example, the two links below can help.

Buyer Persona Simple Template

Buyer Persona Example

On top of the hacks provided above, use these quick tips to simplify the process of defining your buyer personas and USP.

It is okay to define your personas broadly: Remember that you can have many personals or broad audiences, especially when you are starting out. Do not stress yourself over this, the most important thing to do is identify them and clarify, which one is more appropriate along the way.

Buyer personas Change: In the marketing world, no buyer persona is permanent. For this reason, you should consider adjusting your buyer personas to match your growing business targeting needs and customer base.

Take Action: It is not possible to have all the answers to the questions related to your buyer persona and USP. This is okay, and you should not let it 11delay your acceleration speed. Start with what you have.

Want three books that will teach you how to develop buyer personas further. The three below have every information you need.

Developing a Unique Selling Proposition And Sustainable Competitive Advantage

The Power of Unique Selling Propositions: Why Your USP Must Be Number One in Marketing 

The Science of Online Business Development: A must-have book about Buyer Persona, Content Marketing, Digital Asset Creation, SEO, Online Branding, Online Engagement with End-to-End 30 Days Plan. 

Feel free to leave a comment below asking a question, sharing your own personal process of keyword research or even better provide a suggestion of a post you would like me to write about.

Did you like the post? Kindly pin it or share it.

My name is Hildah Mwende. I am a freelance writer and a coach. My expertise falls in the following subject areas, but it is not limited to them: WordPress, Search Engine Optimization and Social Media Marketing. Find a comprehensive list and description of all my competencies and specialties here.

3 of the Best Quick Hacks to Finding Your Niche Now

3 of the Best Quick Hacks to Finding Your Niche Now

A re you ready to start an online business and make money online? If you are, you will need a niche market. Choosing a niche is tricky, and can take longer than you expect in some cases. Fear not, no need to be discouraged because this post has quick hacks that will help you find your niche above all the pressure you are feeling right now.

Finding a niche is something that most successful online entrepreneurs do at the beginning before they invest or implement their ideas. For example, Tony Robbins is in the personal development niche, and Rand Fishkin is in the marketing niche, the list goes on and on.

Blind ambitions are not welcome for online entrepreneurs because the internet platform is flooded with competition.

If you want to stand out, you must be very strategic and specific in finding your niche, defining your unique selling propositions and understanding your buyer personas.

I know you have encountered people who tell you that finding your niche is a waste of time and it’s not necessary.

However, if you want honest advice from my personal experience especially if you are a newbie, kindly do not listen to them.

It is better to start small and diversify later when you understand your audience and market better.

Here are two websites Get Niche Quick and Niche Hacks you can find any information about niche markets and the process of discovering them or creating successful businesses in those markets.

Want two books that will give you in-depth information about Niche Marketing? These two below here can help you out to find your perfect niche.

Niche Marketing Ideas & Niche Markets. Finding Niches Made Easy. 177 Free Ways to Find Hot New Profitable Niches.

Mastering Niche Marketing: A Definitive Guide To Profiting From Ideas In A Competitive Market.

What is a Niche?

A niche is a specific segment of your target audience that shares common characteristics and problems.

This specific target can be grouped by service, product, industry or population.

For example, by service, you could have blogging, coaching and shopping niches among others.

In the product classification, you could have books, furniture, and electronics niches among others.

While in the industry category you could have marketing, manufacturing, and catering niches among others.

Finally, by population, you could have teens, the elderly, pregnant women, and dads among others.

Some niches are broad and are broken-down into sub-niches. For instance, Health can be divided into workout, weight loss, fitness and skincare among others.

You can find endless examples of niches in these three articles 103 high potential niches, most profitable niches 2018 and 1859 profitable niche markets. Below are few examples;

 

Niche Sub-Niches
Health Weight Loss, Weight Gain, Muscle Building, Nutrition and Diet
Dating Dating advice for women and online dating
Make money online Blogging, Digital marketing, Freelancing and online jobs.
Personal development Mental health, positive thinking, meditation, and self-development.
Personal finance Saving, investing, wealth and money

Why Do You Need to Find Your Niche?

I bet you have heard of this saying, “Do not be a jack of all trades, and a master of none.” Right?

This directly applies to the reason for finding your niche. You do not have to spread too thin over multiple specializations instead of focusing heavily on one single market.

Take for instance, if you were a human resource manager and you received one application from a writer who does not specify what they write about, and the other from a writer who explicitly defines that they write B2B white papers and case studies, whom would you hire between the two?

I am sure you would choose the second writer who is more specific and has some expert knowledge in something. Right?

I know some of you reading this post can run a business like Amazon that specializes in everything. If you have the team, budget, and the skills, why not go for it? It is all about finding what works for you best.

Since I am writing this post for people who are just starting out, and my best advice would be finding your niche is important because of the following reasons.

  • Finding your niche is like specializing on one of your strengths, which distinguishes your business from your competition. It tells your customers that you are an expert in the services you offer or products you sell.
  • Finding one niche produces a passion for one specific cause of action, which creates unfailing strength. You need this kind of motivation because it will keep you going during the low moments.
  • Finding your niche will save time and resources. It makes marketing easy and also protects you from running into debts and other strained budget problems.
  • Beginning with a single niche from the beginning of starting an online business will accelerate your learning and growth curve as an entrepreneur. Focusing on one segment and mastering it helps you to discover what works and what does not. This experience will inspire your future changes, investments, and decision making.

Find Your Niche Now With These Three Quick Strategies 

Strategy one: Determine Your Interests and Passions

The niche will be your engine, but your passion for it will be the gasoline that keeps the engine running.

Starting an online business idea around what you already love doing or that which you desire to learn more about facilitates the beginning of success and growth in your business.

For these reasons, measuring your passions can help you find a niche that will become the foundation of a fulltime income.

There are many questions you can answer to determine your passion, interest, and hobbies like the ones explained in this article the 30 passion quiz list. Here is a small list of four examples.

  • What do I like to spend my free time doing?
  • What blogs, newspapers, magazines, channels, podcasts, and courses do I subscribe to?
  • What topics do I want to learn more about?
  • What do I know more than the average person?

You can aslo complete the activities below.

  1. List 10 topics you enjoy reading, talking or learning about?
  2. List 10 skills you have gained from your past work, education or volunteering-related opportunities.
  3. List your top 5 hobbies.

The common patterns you find in the answers you provide in these questions will be mostly related to one subject area. That subject area will be the niche you are working so hard to find. Below is an example of a list of passions.

Strategy Two: Identify Problems that Need Solutions 

The reason entrepreneurs start businesses is to solve a problem, fill a gaps in the market or provide solutions that meet the needs of their target audience.

Your online business will not be different too because to remain relevant you have to identify yourself as a problem solver target niche market.

For this reason, you can choose your niche by identifying common problems that need solutions in the society today.

These problems can easily be found using these  10 of the Best Content Curation Tools You Need Right Now. Below I have discussed a few examples.

Forums and niche communities

These are boards where people ask questions and receive answers, open discussions on given topics and exchange ideas on particular issues of interest.

There are general forums where you can find information about any topic, such as Quora  and Reddit.

On the other hand, others are specific to certain topics or niches. If you want to find one that is specific, just run a search on Google with the following combination, “[Topic of interest] + Forum.” For example, you can type “Digital Marketing + Forums”.

I like using Quora, and all you have to do to find your niche is enter a topic on the search bar, and you will receive 1000+ questions and answers that people ask in that niche.

You can use the filters to find commonly asked questions to establish a pattern. A subject with frequent questions shows that that is a profitable niche with attentive audiences.

For example, I searched Digital marketing and received over 1000 results as shown in the image below.

My favorite niche community that you can use to find problems that you can transform into a niche is Reddit.

This is a community divided into niches of similar subjects called subReddits, such as r/Freelancing for freelancers, r/digital marketing for marketers and r/blogging for bloggers among others.

Questions or contributions that receive higher upvotes and comments in the main Reddit or subreddits are what you are looking for in this search. Determine the industry they are related to, and that will be the niche you are looking for.

Social media

Social media networks, such as Facebook and Twitter are not only networking sites but also places where people go to share their problems and find solutions.

I like to use Facebook to gather common problems people are struggling with in their day to day lives.

Facebook groups and polls are two handy tools you can use to do this research.

Join new groups in your area of interest or monitor the questions commonly asked in the groups you are already a member. These questions have the patterns and mostly relate to a particular subject, such will be the niche you are searching.

If you are lucky enough to have many followers on these platforms, you can run a Facebook poll or ask questions to understand, which topics these people are interested in more than others.

Keyword Research

Keywords are the words, phrases, and queries that people use in search engines to find information.

Some keywords have high search volume and profitability than others. To be on the save side and to make money in your online business you need to seek for keywords with these characteristics.

One free tool that you can use for keyword research is Keyword Everywhere and Google AdWords. This article How to Research Keywords that will get you on Page 1 of Google will give you a step-by-step guide on the relationship between keywords and your niche market.

For example, herbs niche has a search volume of 165,000/mo and a competition of 0.14, while marketing has a search volume of 823,000/mo and competition of 0.11. In this case, marketing would be the best option for a niche because it has high search volume and lower competition.

Market research tools

There are other free tools that you can use to understand the solutions your audience is looking for answers for, such as TypeForm and AskThePublic.

TypeForm will help you to create surveys and polls, which you can share on social media and other platforms to find answers and gather opinions. They will generate a link you can share anywhere on the web to collect information.

It is a data collection tool that will help you to understand your audience better. The good thing about this tool is that you can collect emails with it, and also it will provide you will analytics and insights about your interested audience.

AskThePublic will give you all the questions that your audience ask related to that subject area. For example, I typed “Marketing” in the search bar, and I received all these suggestions associated with this keyword.

This is an example of a survey I created using this tool.

Strategy Three: Imitate Your Competitors

Your competition can be your mentors and other online entrepreneurs you follow.

These can be the newsletters, blogs, websites and YouTube channels and you subscribe to for daily feeds.

There is a high possibility that if you like their content, it is most likely that these are the subjects you can use to find your niche for your online business.

Additionally, you can identify the gaps they have left and find your niche out of that. Also, you can look at customer reviews to gather additional suggestions that their audience is giving.

Use your competitors and mentors to your advantage by learning from their successes and creating entrepreneurial opportunities around their failures.

There are several tools you can use to analyze your competitors, such as SemRush, SimilarWeb and Compete. The advantage of SimilarWeb is that they have a Chrome Extension, which allows you to use this tool from anywhere on the web.

How To Determine if A Niche is Profitable or Not

I am sure you want to create a successful online business where you can make money.

Here are some of the strategies you can use to determine if a niche is profitable or not:

Google Search Results

Higher search results mean that more people are interested in that topic, so it has a ready market of consumers who will buy from your online business.

For example from the two images below you can tell that Marketing niche has over 1.9 billion search results in comparison to herbs niche with 216 million.

This means that marketing niche could be more profitable since it has a higher audience appeal and search volume than herbs.

Affiliate networks

Other businesses advertiser/sell their merchandise in these affiliate networks, such as CJ publishers, ClickBank and ShareASale among others.

All products have different performance records. To find your niche, look at the categories, and if there are top product offers in category, it is a good sign that people are willing to monetize that niche.

E-commerce stores

For example, products and services that are doing well in Amazon Bestsellers or E-bay bestsellers shows that the niche is profitable, and has more audience who are ready to spend money on it.

Final Thoughts

F inding a niche is not one of those straightforward actions, such as drinking water. It is a process that will take careful analysis of several factors, such as your passion, your target audience and the profitability of your target audience.

In this post, I have given you reasons why you need to find your niche instead of being a jack of all trades and a master of none.

I have also given you a comprehensive list of tools, questions, and resources that you can use to find your passions, research the needs of your target audience and measure the profitability of your desired niche.

 This process can take longer than you expect and even get harder or impossible to choose one niche than you thought.

Here are Quick Tips you can use to find your Niche More Successful.

  • Take action: If you can’t seem to make up your mind move on you will figure it out along the way. Start with what you know or have no matter how small it is at the moment. The exciting and comforting part is that you can change your niche along the way. It is not a “do or die ”
  • Have the right mindset: Yes you are building a business from scratch, but remind yourself that everyone starts from nothing and works their way up. Think like a business person with a vision they want to implement. Remember, riches and money will not begin trickling in overnight. It takes patience and consistency on providing unfailing valuable content and solutions to your target audience.
  • Step out of your comfort zone: It is not easy to sell yourself to the world as a newbie, especially on the online platform. The truth is that there is too much competition and standing out is difficult. I will not lie to you because this will intimidate you and you will question if you are good enough many times. Get used to the fact that you’re going to have to do things that scare you if you want to become a highly successful online entrepreneur.
  • Permit yourself to fail:Failure is human, and you can never be the best in one day. It takes many lesson and mistakes to get it finally. Therefore, purpose to always stand up and move on every time you fail.
  • Make Google and your Mentors your inspiration: Take comfort in Google because it has all the information you need. Search for anything you are confused about right now, and you will find more answers than you needed. If you experience a stagnant position, do not be afraid to reach out to other successful people in your niche. For example, start with me, and I will offer any advice or lead you need for free,

Here are two websites Get Niche Quick and Niche Hacks you can find any information about niche markets and the process of discovering them or creating successful businesses in those markets.

Want two books that will give you in-depth information about Niche Marketing? These two below here can help you out to find your perfect niche.

Niche Marketing Ideas & Niche Markets. Finding Niches Made Easy. 177 Free Ways to Find Hot New Profitable Niches.

Mastering Niche Marketing: A Definitive Guide To Profiting From Ideas In A Competitive Market.

Feel free to leave a comment below asking a question, sharing an additional tool or even better provide a suggestion of a post you would like me to write about.

Did you like the post? Kindly pin it or share it.

My name is Hildah Mwende. I am a freelance writer and a coach. My expertise falls in the following subject areas, but it is not limited to them: WordPress, Search Engine Optimization and Social Media Marketing. Find a comprehensive list and description of all my competencies and specialties here.

5 of the Best Free Tools For Preparing Images for the Web

5 of the Best Free Tools For Preparing Images for the Web

W hy images?  Preparing images for web is important because any form of visuals, such as pictures and graphics are important in SEO and content marketing strategy.

In comparison to text, our brains processes visuals 600,000 times faster. Similarly, people retain 80% of the content they see in comparison to retaining 20% what they read.

Moreover, Facebook reports show that over 3 million images are uploaded to this social media platform daily. This means that images are important for web visibility and success.

If you want to find out more surprising facts about the importance of images in the web and content marketing, read Why You Should Be Using Visual Content in Your Blogs.

These facts mostly proof that images improve the engagement, visibility, and readability of your posts and content.

Want to create unique images for the web?

The tools discussed in this post can help you in sourcing, optimizing, annotating and editing your images for your web copies.

Want a comprehensive list of all the tools, apps and resourses used by online entreneuers? The post below has them all.

The Ultimate Toolkit 2018 for online entrepreneurs: 100+ Tools, Resources and Apps for Online Business Success.

 

Jing is free software from TechSmith that will help you to prepare your images for the web. You need to download Jing and install it on your device before you can be able to use it.

Follow the step-by-step guide provided in this video to understand how to setup Jing after installation.

It can be used for three primary purposes preparing your images for web search and visibility.

  • Capturing screenshots:It allows you to capture screenshot images for web platforms either a section or the entire active window.
  • Annotating images:By annotating I mean drawing arrows, adding text and frames to existing section of the image to attract the attention of the reader on that specific region or adding additional information.
  • Sharing images on the web: You can share your pictures directly on the web using the screencast feature in Jing. You can also use this tool for video or audio screen recording, but it has limited features in this feature.

Apart from Jing, Awesome Screenshot and Screen Capture by Google are also other tools you can use for capturing screenshots that you can use to prepare your images for web uses.

The amazing feature about Screen Capture by Google is that they have a Chrome extension, and this means that you can use this tool from anywhere in the web.

If you are looking for a wide array of features for improving your images, be sure to check other Jing “sister” products offered by Techsmith, such as Camtasia and Snagit.

Want to discover other tools you can use for screen recording and screenshot capture? Five Best Screen Capture Tools Use that article to discover more

Canva is a free graphic design website where you can create beautiful professional graphics and images for web uses and documents using the free layouts and templates provided.

If you do not have a Canva account, the first thing you need to do is sign up to get started. Follow the step-by-step guidelines in this article Create a personal account.

Canva can serve these two major purposes for preparing your images for web services and products.

  • Create and Improve image designs: This free platform has templates for all forms of graphic images you would like to create for the web. For example, it has free templates and layouts for social media posts, e-books covers, marketing materials, such as posters and ads among others. This makes Canva relevant to both professionals and beginners because the templates save time for the users.
  • Outsource Images: If you are looking for a place to get free images for your blog and other web productionsCanva Photo Stock gives you exactly.

Canva is a free tool, but there is a lot you can do with it to make your process of creating images for web platforms easier and highly convering for your SEO and content marketing purposes.

Check out the numerous tutorials in the Canva Media collection to learn how to use the various designs and images available in Canva. Additionally, use this video functions, features and uses of Canva to understandd how to use this fantastic tool.

 

You cannot take any image from the web and use it for your blog because you can easily cross the copyright infringement boundaries relating to using images for web purposes.

For this reason, Unsplash is an important platform where bloggers and content creators can get a wide range of free, beautiful and high-quality web images.

However, do not forget that not all those images are free, and so you should check those that require attribution or a small payment fee before you can use them in your web copies and productions.

One useful feature about Unsplash that I love is the free subscription service. Once you join the subscription program for free, you can receive ten free, high-quality images in your email inbox daily.

Apart from Unsplash, you can also get free, high-quality images for web products and copies from over 30 stock image websites, such as MyStockPhotos.com and Burst.

The size of the images you use in your web productions, such as blogs can slow down your website if they are too large.

Using images with large file size and dimensions can reduce the chances of ranking on search engines, and it can cost you some readers who want fast loading web platforms and products.

For this reason, every blogger, marketer and content creator need image optimizing tools, such as TinyPNG to reduce or increase pictures to the appropriate size for the web.

This tool improves the speed of your website by optimizing images by about 50-80% while maintaining transparency and quality at the same time.

TinyPNG is a convenient tool for preparing your images for web purposes because allows the user to optimize more than one image, and this saves time.

Also, one can save the images to their Dropbox, which acts as a backup system and sharing tool.

Apart from TinyPNG, you can also use the following tools to optimize your images for web products,  Optimizilla , CompressNow  and imageCompressor among others.

The good news is that if your blog is on WordPress, there are some plugins you can use for image compression that can help you optimize your images for web outlets from your dashboard.

Sometimes you will need to edit your images further, and this is where Pixlr come into play.

This free tool can help you to prepare your images for web copise by performing the following tasks and many others;

  • Adding text overlays on graphics and photos.
  • Changing image backgrounds.
  • Adjusting the appearance of images by cropping and resizing among other tasks.
  • Creating new images from scratch.
  • Editing the design of your images by changing the transparency, color, filters, and overlay among other features.

Read this article How to use the Pixlr Online Image Editor to understand the features and functions of Pixlr.  You can also watch this video below to get started with the basics of this fantastic tool.

In case you need more complex editing features you can use Photoshop and PicMonkey to make the process of preparing your images for web outlets even more fruitful.

Conclusion

hen it comes to creating content for the web, using images produces high readership, click-through-rates and conversions. Reports produced by Buzzmo showed that articles and blog posts accompanied by images for every 100 words get more shares across all social media platforms.

To understand this logic better, read more on The Importance of Visual Content in Digital Marketing.

This article will give you all the statistics you need to understand why you should invest some time in using some of these tools to prepare your images for web platforms and audiences.

For this reason, you need the following tools  to take your images to the next level;

Want a comprehensive list of all the tools, apps and resourses used by online entreneuers? The post below has them all.

The Ultimate Toolkit 2018 for online entrepreneurs: 100+ Tools, Resources and Apps for Online Business Success.

I know there are many other tools out there, which I have not mentioned in this post. I have only given a small list of the five I use on a daily basis in my publications.

Feel free to leave a comment below asking a question, sharing an additional tool or even better provide a suggestion of a post you would like me to write about.

Did you like the post? Kindly pin it or share it.

10 of the Best Free Content Curation Tools You Need Now

10 of the Best Free Content Curation Tools You Need Now

Writing sucks! What do I write about? These are common phrases and questions mostly among new writers and even experienced bloggers who have to come up with fresh content ideas daily. Most writers try to generate content ideas from their heads, and this is exhausting. Even the most experienced, competent and skilled writers run out of ideas.

And the struggle is real for marketers who are caught up in busy schedules but have to produce 10 to 20 or more blog posts per week.

Fortunately, these barriers can be overcome through using a combination of plethora online content generation tools and resources for generating blogging topics, keywords, and leads.

The good news is that these ten free content curation tools are completely free, and using them right will allow you to generate numerous ideas-without having to feel drained.

Are you interested in learning more about Generating content ideas that match your audience needs, market trends and brand goals?

These two books will offer you an in-depth explanation on how to design your content marketing strategy for high conversion rates.

Advertising by Design: Generating and Designing Creative Ideas Across Media

The Handbook of Online and Social Media Research: Tools and Techniques for Market Researchers 

Want a content generation tool that will perform all the functions performed by all the ten tools below? Would it not be nice to complete all your content research on one platform without moving from one tool to the next? SemRush is an all-in-one powerhouse tool that will help you in market research for new ideas.

The best way to find content ideas is by discovering those your competitors are ranking for on different platforms.

This fantastic content curation tool will help you to discover popular content on social media. It will give you information on the number of shares, backlinks, and engagements a piece of material has received on social media.

This means that you can quickly find well-performing content, which you can use to shape your content in your products and marketing copies.

Additionally, this content curation tool will show you trending content and the number of shares it has received across all social media networks.

The advantages of this tool do not stop there because you can achieve much more with the pro version.

The most significant advantage of Buzzsumo is that they have a Chrome extension, which you can use directly without login in or visiting their website. If you want a detailed explanation of this extension and many other, this article will help you out.  30 of the best Google Chrome Extensions to Make Web Browsing Easy

This content curation tool provides the ability to carry out competitors research.

This content curation tool will help you to know your competitors SEO, content and social media strategies fully so that you can be able to develop new opportunities out of their weaknesses and also learn from their strengths.

SemRush alternatives: Alexa, Ahrefs, Social Mention and Buzzsumo.

Watch this video to understand how you can use SemRush for market research and curating content related to your competitors backlinks and content analysis.

SEMRUSH

Reddit is a niche community site that you can use to find endless content ideas when you master the art of using it.

Reddit is divided into niche-based subreddits, such as r/entrepreneur, r/SEO, and r/marketing among others.

It is good to know the appropriate subreddit you want to post to because this is a community with strict users.

You can find content ideas on Reddit through looking at the most popular content with many upvotes.

Additionally, you can post a question directly to receive comments and answers to your problem and concerns.

Reddit is a place governed by rules. For this reason, you need to watch this video on how to use Reddit to avoid being banned or violating any stipulated rules.

The good thing about this content curation tool is that it will help you to collect primary data directly from your audience and readers directly.

It will help you to create surveys, polls, campaigns and quizzes with the desire to gather information on a given topic. 

Typeform alternatives: FieldBooom  and SurveyMonkey

Content marketing and creation are all about creating solutions that solve your audience problems.

In this case, you should always generate content ideas that meet your audience tools.

This content curation tool will offer more than 100 suggestions and questions related to the keyword you enter in the search box.

Those questions will be everything that the public asks around that keyword.

This is not only a content curation tool but keyword research too.

Want to learn more about keyword research, follow this article for more information

How to Research Keywords that will Get you on Page 1 of Google

This is one of those content curation tools with a wide range of benefits.

Apart from market research, Google Trends can be used for keyword research.

You can monitor market trends, carry out keyword research and measure content demand based on region.

This video how to use google trends for market research will teach you all you need to know about how to use this content curation tool to generate an infinite number of content ideas.

You can use these platform for generating ideas by researching more on the suggestions provided in the “Related topics” and “Related queries.”

In this case, let’s try search “Google analytics.” Here are the results we get.

Apart from generating content ideas, Quora is a platform with other numerous benefits, such as driving traffic to your site.

Quora Introduction video will help you to how to sign up for Quora and maximize its benefits in market research.

Once you enter a topic in the search box of Quora, it brings a page of numerous questions that people are asking related to that topic or niche.

Those questions are the content ideas you are looking for because they help you understand the problems and gaps your clients have.

Transform those questions into a topic for your next blog post.

In this case, let’s try a search, “Google Analytics.” Here are the results we get.

One advantage about this content curation tool is that it helps you know what is happening and trending online on a wide range of topics from science to fashion and business among others.

From the result, you get five topics per every category, and you can further browse through the individual posts or blogs for more content ideas.

I find this tool helpful because it enables me to follow and learn from top blogs in my niche industry.

This video on how to use Alltop to find content will help you discover the hacks and tricks on how you can use this new aggregator site to find all the content you need.

Twitter is one of those powerful tools you can use to generate great content ideas.

The most significant advantage of this platform is that it provides up-to-date conversation and trending ideas on every topic you search.

Almost every writer and blogger has a twitter account, but they overlook its importance.

Fortunately, you can gain its advantage in generating content ideas with or without an account.

All you have to go is run a Twitter search using a phrase or keyword you want results for proceeded by a hangtag (#Googleanalytics for example).

Here are the results I get from the Twitter search on # Google analytics

Almost every writer and blogger has a Facebook account either personal or business.

This popular platform can be an asset in your content generation strategy.

To reap its benefits, you can make use of serious and professional groups and pages in your niches.

For example, here is an image showing some of the Google analytics pages, groups and people available on Facebook.

People share their problems in those platforms through posts and comments.

Those problems and questions are content gaps that you need to fill through your content.

Additionally, content posted on the page is regularly updated on a daily basis, and this can help a blogger to identify trending topics, which are worth writing about.

For example, here is an example of how the Google analytics Facebook group can provide great story leads.

Conclusion

Brainstorming on your own for content ideas is not only exhausting but also not 100% reliable. Writers Block is real, and these ten content curation tools can help you to overcome it from time to time. Even the most skilled writers in the planet run out of content ideas because coming up with fresh topics is not an easy task especially when one is caught up in other business, family, and social responsibilities/engagements.

Fortunately, there are many free tools like the ones discussed in this post which can help you overcome the “ideas block and exhaustion” syndrome.

Apart from providing you with content ideas, these tools also broaden your scope of thinking, and this helps you to ensure premium, trending and up-to-date content for your audience.

Any serious blogger, marketer and content creator should invest in using these tools to create killer content for their audience.

Are you interested in learning more about Generating content ideas that match your audience needs, market trends and brand goals?

These two books will offer you an in-depth explanation on how to design your content marketing strategy for high conversion rates.

Advertising by Design: Generating and Designing Creative Ideas Across Media

The Handbook of Online and Social Media Research: Tools and Techniques for Market Researchers 

Want a content generation tool that will perform all the functions performed by all the ten tools below? Would it not be nice to complete all your content research on one platform without moving from one tool to the next? SemRush is an all-in-one powerhouse tool that will help you in market research for new ideas.

Feel free to leave a comment below asking a question, sharing your own personal process of keyword research or even better provide a suggestion of a post you would like me to write about.

Did you like the post? Kindly pin it or share it.

 

30 of the Best Google Chrome Extensions to Make Web Browsing Easy

30 of the Best Google Chrome Extensions to Make Web Browsing Easy

A  ccording to Net MarketShare, Google Chrome web browser has the largest usage of about 60% in the browser industry. Chrome is a fast, fabulous and easy to use web browser, and this explains why it has acquired too much popularity. One of its real strength and outstanding features is found in its Chrome Web Store.

You can find themes, plugins, and the best Google Chrome extension extensions among other browser add-ons that will make your life easy and fasten your browsing experience.

There are over 10,000+ Google Chrome extensions in this web store, and it’s easy to get confused on which one serves what purpose. Fortunately, in this post, I have compiled a list of 30 Chrome extensions that will make your life easy in content sourcing, social media management, SEO, and productivity.

In every one of the suggested best 30 Google Chrome extensions, I have linked a tutorial video and at least two alternative extensions, which serve the same purpose as the one proposed.

In the case where you do not find an extension that suits your needs in this list use the procedure below to search for an alternative that would meet your needs better. Make sure you have the Google Chrome web browser before you carry out the steps below.

A) Visit Google Chrome Web Store.

B) If you already know the name of the extension you are looking for, enter the name in Search to locate it, then add it to Chrome Web browser.

C) If you do not know the name, simply sample all the options suggested by Chrome based on the category.

You want to choose the extension with at least 4-star rating, positive reviews left by over 1000 customers, one with over 5000 active users, and one updated at least five months ago. Use can also use the “Related Extensions” tab to find more options.

In case you are interested in further research on Google Chrome extensions, the two books below can help you out in that.

Creating Google Chrome Extensions

Google Chrome: Apps, Extensions, and Bookmarks

Best Google Chrome Extensions For Content Sourcing

Navigate from one tab to the next to discover a detailed explanation of each extentions, its alternatives and tutorial guide on how to use it to achieve the best benefits.

Pocket

Pocket is one of the best Google Chrome extensions that you should install right away in your browser. It functions as a social bookmarking tool that allows you to save content that you want to read later.

You will need it in some occasions, especially when you are browsing through the internet and come across a piece of information, such as a blog post that is informative, but you do not have time to read it.

Pocket comes in handy here because it allows you to save anything and read it later at your own free time.

Pocket: The Chrome Extension watch this video to learn how to use Pocket to your maximum benefit.

Pocket Alternatives: VookMark and Booky.io

Best_Google_Chrome_extensions_Pocket

Nimbus Screenshot Screen Video Recorder

Nimbus is a powerful Chrome extension that allows you to perform the following multiple functions.

Firstly, capture screenshots, web pages and even active browser windows, Secondly, you can record screencasts both video and audio with this tool.

Finally, you can edit, annotate and resize images with this fantastic tool with a user-friendly interface.

This video Nimbus Screenshot and Screencast will teach you how to use this excellent tool.

Nimbus Screenshot alternatives: SmartShot and Awesome Screenshot.

Best_Google_Chrome_extensions_Nimbus

GIPHY

We all know how Gifs are relevant to content marketing and social media. This tool allows you to research favorite and trending Gifs that match your needs.

It is simple to use and will enable you to search an unlimited number of Gifs, and add them to your Gmail, Facebook, and Twitter among others storage locations.

(Google Chrome) – Extension Free – GIPHY uses this video to learn how to use Giphy.

Giphy Alternatives: Make a Gif and GIFit.

Best_Google_Chrome_extensions_GIPHY

Session Buddy

Session Buddy acts both as a bookmark and session manager. It allows you to stay organized when using Chrome browser by enabling you to perform the following functions.

Firstly, it will allow you to manage all active windows in one place organized by topic. Secondly, it will allow you to restore or recover all active windows with one click after a crush or OS restart.

This speeds up your browsing experience because it prevents you from cluttering your memory. Finally, you can export saved tabs and URLs in various formats to your email, posts or other suitable documents.

Session Buddy Demo video will teach you how to use this fantastic tool to brighten your browsing experience.

Session Buddy alternatives: OneTab and Bookmark OS.

Best_Google_Chrome_extensions_Session-Buddy

Grammarly for Chrome

This tool will help you to write grammatical content that is original and error-free. Adding this extension means that all your texts sent via Email, social media and other content management systems and editors will be vetted for spelling and grammar mistakes.

This is one of the best Google Chrome extension that will offer suggestions for correcting the errors, a feature that makes it even more worthy to use since it is time-saving.

Grammarly is trusted and endorsed by many business professionals and education professionals, and this means that getting the premium version will open a wide array of extra features for you. Installing and Using Grammarly in Google Chrome is a fantastic feature that will teach you how to take full advantage of this tool.

Grammarly alternatives: Ginger and Orwell App Writing Improvement.

Best_Google_Chrome_extensions_Grammarly

Hunter

From the name you can tell that this is a tool that will help you to hunt/collect people’s email addresses, names, social media profiles, job titles and any other information available in public directories.

The tool gives a score to each result, which can help you evaluate the accuracy of the results because a low score means low levels of accurateness.

You can organize these lists into categories, which makes this tool even more convenient to use. Using Hunter Chrome Extension video will teach you how to use this tool for maximum benefit.

Hunter alternatives:  Lusha and Hubspot Collect.

Best_Google_Chrome_extensions_Hunter

Google Dictionary

This tools will enable you to master grammar better in the following ways. Firstly, you can use this tool to find the definition of every word by double-clicking on it.

Secondly, you can store all the words in a clipboard for later use or reference. Finally, it supports all languages meaning that it can cater for the needs of all users on the internet.

Google Dictionary-Chrome Extension video will help you learn how to use this fantastic extension to improve your search experience.

Google Dictionary alternatives: Dictionarist and WordWeb Dictionary Lookup.

Best_Google_Chrome_extensions_Google-Dictionary

WhatFont

Would it not be amazing to know the font used by your competitors? This tool will help you to gather this kind of information.

It will also give you extra information, such as the services supporting the web fonts, such as Typekit and Google Fonts.

WhatFont Tool: Easily Find the Font on Any Web page video will teach you how to use this tool to your maximum advantage.

WhatFont alternatives: Firebug Lite and Fontface Ninja

Best_Google_Chrome_extensions_What-Font

Best Google Chrome Extensions For SEO

Navigate from one tab to the next to discover a detailed explanation of each extentions, its alternatives and tutorial guide on how to use it to achieve the best benefits.

MozBar

One of the most popular SEO tool around and the best Google Chrome extension. This tool will enable you to discover metrics, such as page authority and domain authority among others about any webpage or SERP results.

Additionally, it will help you identify keywords used by highlighting them. It also allows you to export the complete analysis of any page to a CSV file.

Thus, this tool will help you to determine keyword difficulty, page optimization and other metrics about your competitor’s pages.

SEO for Beginners: MozBar-The Best Chrome SEO Extension video will teach you how to use this fantastic tool.

MozBar alternative: SEO Quake and Ahrefs SEO Toolbar

Best_Google_Chrome_extensions_MOZ

Similar Web

Want to analyze your competitor’s website on several metrics, such as traffic ranking, engagement and social networks performance among others?

If so, this Chrome extension will help you to determine how popular a site is and where they get their traffic.

SimilarWeb Basic Training Session video will teach you how to use this fantastic tool for competitor analysis and research.

Similar Web alternatives: Rival IQ, SerpWorx, and Positionly.

Best_Google_Chrome_extensions_Similarweb

SEO Site Tools

This extension and those provided as alternatives are powerhouse tools that will enable you to perform a wide range of functions and discover various metrics about your website or that of your competitors.

Firstly, it will provide external data metrics related to ranking, domain listing/authority, backlinks and Google status data, such as index date among others.

Secondly, it will provide an analysis of page elements, such as title, Meta descriptions, anchor tags and alternative image tags among others.

Thirdly, it pulls all social media data related to shares, votes, bookmarks, and retweets among others. Finally, it is well integrated with other fantastic SEO tools, such as page load speed test, Copyscape plagiarism shocker, and Keyword Search Volume among others.

SEO Site Tools-Chrome Extension video will teach you how to use this extension to your maximum advantage in your SEO strategy.

SEO site tools alternatives: SEO & Website Analysis and SEO Meta 1 Click.

Best_Google_Chrome_extensions_SEO-site-Tools

Check My Links

This best Google Chrome extension comes in where you want to check if the links in a page are working correctly.

It identifies broken links, valid links and any other problems related to links on your site.

Find out other 9 Link Management Chrome Extensions that will help you to manage links in your website better if you are a developer, content creator or even a web designer.

SEO Tool: Check My Links video explains in depth how to use this tool to your advantage for an effective SEO strategy.

Check My Links alternative: LinkMiner and Broken Link Checker.

Best_Google_Chrome_extensions_Check-my-links

Open SEO Stats

This is an SEO powerhouse extension that will give you statistics and metrics on traffic stats, page info, links stats, page speed, Alex rank and any other SEO metrics of any given website.

Just to clear any confusions, it is good to begin by noting that this Chrome extension was previously known as PageRank Status.

SEO PageRank video provides a step-by-step guide on how to use this Chrome extension.

Open SEO Stats alternatives: PageRank Stats and WebRank SEO.

Best_Google_Chrome_extensions_Open-Stats

Page Analytics (by Google)

This tool will enable you to measure and find out how readers, visitors and your audiences interact with products and other individual pages on your website.

It will provide metrics related to average Bounce rate, average time on page, page views and entrance paths among others. It also allows you to use other tools from your Google Analytics accounts, such as segmentation and audience comparison tools.

You can use the information gathered from this tool to improve your SEO efforts to increase your CTR and enhance customer experience. Remember that you must activate it by authorizing it to access data from your Google Analytics account.

Installing and Using Page Analytics by Google video has an in-depth explanation of how to use this Chrome extension to improve your SEO results.

Page Analytics by Google alternatives: Table Booster for Google Analytics and Google Analytics Debugger

Best_Google_Chrome_extensions_Page-Analytics-by-Google

Redirect Path

This is a tool for technical SEO, and even if you hate the technical stuff, this extension is worth your attention.

It will help you discover errors, such as 500 and 301 status codes, JavaScript redirects, and other page errors.

Redirects can quickly lower your ranking, and this means that this is one of the must-have tools in your SEO checklist.

Using Google Chrome Developers Tools to Trace a Redirect Path video will teach you how to use this extension for maximum benefits.

Redirect path alternatives: Broken Link Checker and Link Redirect Trace.

Best_Google_Chrome_extensions_Redirect-Path

Keyword Everywhere

This Chrome extension provides competition, CPC, and searches volume of every keyword on various websites.

It supports data from many websites used for keyword research, such as Google Search, Soolve.com, AskThePublic.com, Google Trends, Majestic, Moz Open Site Explorer and Amazon among others.

Additionally, you can perform other functions, such as save favorite’s keywords and export them as CSV file later for further analysis and future use.

Free Keyword Tool to get Search Volume, CPC and Competition data video will teach you how to install, verify and use all the fantastic features of this extension.

Do you want to learn how to use this tool with a combination of other free tools to research long tail keywords? If so, I think this article can help you. How To Research Keywords That Will Get You On Page 1 Of Google

Keyword everywhere alternatives: Keyword Explorer and Ubersuggest.

Best_Google_Chrome_extensions_Keyword-Everywhere

Majestic Backlink Analyzer

Link building is an essential strategy in all off-page SEO approaches. This is one of the best Google Chrome extensions that will help you to discover how many backlinks you have acquired.

It will also help you to measure their quality and sources. You can also use it to analyze your competitor’s links, an approach that can inspire your link building efforts.

It is most likely that the data from this tool is credible because it does not rely on data from other third parties.

Use Majestic Tutorial video to learn how to use this tool for your maximum benefit in your SEO efforts.

Majestic Backlink analyzer alternatives: Automatic Backlink Checker and Rank Ranger Link Tracker.

Best_Google_Chrome_extensions_Majestic-backlink

User-Agent Switcher

I know you know that visitors to your website use different devices and platforms to access your site and its content.  

With this tool, you can mimic any device, OS or web browser to test how your users view your site from those different platforms.

This will help you to improve your CTR and conversion rates.

User-Agent Switcher, How to Use It video will show you everything you need to know about using this tool for your SEO efforts.

User-Agent Switcher alternatives: Random User-Agent and Optimizely User Agent Spoofer.

Best_Google_Chrome_extensions_User-Agent

Best Google Chrome Extensions For Social Media Management

Navigate from one tab to the next to discover a detailed explanation of each extentions, its alternatives and tutorial guide on how to use it to achieve the best benefits.

Buzzsumo

A critical Chrome extension that will give you social count shares on a page or post you is viewing without logging in to your Buzzsumo dashboard.

It provides shares on Pinterest, Facebook, Twitter and also the number of engagements the post or page has received. This will help you to find share-worthy content that the audience is already engaged in.

How to use Buzzumo for Content Marketing video will teach you how to use this extension.

Buzzsumo alternatives: Impactana and social analytics.

Best_Google_Chrome_extensions_Buzzsumo

DrumUp

This one is more than a social media management tool because it will allow you to achieve the following.

First, you can use it to discover latest blog posts and information related to a specific keyword.

Secondly, you can schedule or share directly all the content that interests you to your personal and company’s social media profiles.

Thirdly, it allows you to save to the library for later use.

Finally, when you are on a specific page, this extension will show you content related to what you are reading.

Guide to Using DrumUp SlideShare will teach you how to use this best Google Chrome extension to your full advantage.

DrumUp alternatives: Marketo Insights and Similar Sites

Try DrumpUp Premium

Best_Google_Chrome_extensions_DrumUp

RiteTag

Hashtags are widely used and important to all social media networks: Instagram, Pinterest, Twitter, Buffer and Facebook among others.

For this reason, you require a tool that will help you come up with the right hashtags for texts and images without guesswork. RiteTag will allow you to do precisely that by right-clicking on any image or text on a website to get an unlimited number of suggestions.

Additionally, it will also help you to test the strength of the hashtags by highlighting them in different colors.

For example, Green shows you can use the hashtag, while red is a no-go zone. What is Rite Tag? How do I Use It? The video will teach you how to use this fantastic extension to the fullest potential of your marketing efforts.

RiteTag alternatives: Tag Predict and Hashtag Test.

Best_Google_Chrome_extensions_RiteTag

Pablo

Images are an essential component of social media. Tweets with graphics and images are likely to get more engagement by 36%, and this happens to blog posts with pictures that are likely to get more readership by 94% than those without.

For this reason, you need a tool that will enable you to make quick edits on any image you find on the web. Pablo is the answer based on the following reasons. Firstly, it will allow you to transform one image to perfect sizes for all social networks just at the click of a single option.

Secondly, you will be able to perform several formatting on pictures, such as add quotes, and change fonts among others. Thirdly, this tool will allow you to share your edited pictures across all social networks.

How to Use Pablo to Create Awesome Images video has everything you need to know about the functionality and uses of Pablo, one of the most popular and best Google Chrome extension.

Pablo alternatives: Photo Effects and ViralTag.

Best_Google_Chrome_extensions_Pablo

Feedly Mini

This one is a powerhouse that helps you to do much more than discover content to share on social media networks.

It allows you to keep connected to all feeds related to the bloggers and keywords you follow in your niche. You can also save this content for later use in the case where you do not have enough time.

This video on Feedly Tutorial with teach you how to acquire maximum benefits from this fantastic Google Chrome extension.

Feedly Mini alternatives: RSS Subscription Extension (by Google) and RSS Feed Reader.

Best_Google_Chrome_extensions_Feedly-Mini

VidIQ Vision for YouTube

A fantastic tool that will help you to do the following. Firstly, monitor the reasons that make your competitors YouTube videos to go viral and give you suggestions on how you can imitate the same strategies in your videos.

Secondly, it will help you understand the metrics that control what videos are shared under specific common categories, such as related and recommended among others.

Finally, it will give you all the information you need to know about YouTube search, ranking, audience engagement and analytics among others.

Getting Started with VidIQ Tutorial video will provide you with all the information you need to use this best Google Chrome extension to your maximum benefit.

VidIQ Vision alternatives: Tube Buddy for YouTube and Flico

Check Plus for Gmail

Have you been looking for a tool that will enable you to manage multiple Gmail accounts without having to log in?

If so, this extension is the answer you have been looking for all along. It will help you read, listen or delete your emails directly from Chrome as you continue to browse the internet.

It also supports web push notifications, which enables you to get a notification on the active window when you have a new activity in your Gmail account.

This video Check Plus for Gmail will help you to understand the power of this extension.

Check Plus for Gmail alternatives: Google Mail Checker and Email Tracking for Gmail and Inbox.

Best_Google_Chrome_extensions_Check-Plus-Gmail

Best Google Chrome Extensions For Productivity

Navigate from one tab to the next to discover a detailed explanation of each extentions, its alternatives and tutorial guide on how to use it to achieve the best benefits.

Click&Clean

As you browse through the internet, am sure you need a fully productive browser. This is one of the best Google Chrome extensions will help you to delete unwanted baggage in your browser, such as typed URLs, cache, cookies, browsing history.

It also helps to scan your PC for malware, which is a good control measure.

Watch this video Click&Clean Extension video to discover everything you need to know about using this extension.

Click&Clean alternatives: History Eraser and SingleClick Cleaner.

Best_Google_Chrome_extensions_Click-&-Clean

Evernote Web Clipper

This tool will save you a lot of time because it allows you to do the following tasks from one single platform.

Firstly, highlight or take screenshots of a particular section of a webpage and share it. Secondly, clip simplified versions of a webpage or article to read later.

Finally, this tool acts like a boot manager that allows you to clip everything you love on the web. How to Use Evernote Web Clipper video will teach you how to use this tool like a pro.

Evernote web clipper alternatives: Add to Wunderlist and OneTab.

Best_Google_Chrome_extensions_Evernot-Webclipper

StayFocused

Want to block all distractions that keep you from being productive? Here is one of the best Google Chrome extension that will allow you to set specific time periods to spend on every task.

Once the allocated time elapses, this fantastic tool will block the accessibility of that site for the rest of the day.

Block Site, Strict Workflow, and Harvest Time Tracker.

Best_Google_Chrome_extensions_Stay-Focused

ToDoist

It is easy to forget tasks, especially on a busy schedule. This is one of the best Google Chrome extensions in this category that will help you to create a to-do list organized based on category, date, and priority.

You can also set reminders, save tasks for later use. The good news in that you can manage all these activities from anywhere on the web.

ToDoist-Chrome Extension will teach you all the shortcuts and tricks you need to you this tool better.

ToDoist alternatives: Google Tasks, Yanado, and Google Keep.

Best_Google_Chrome_extensions_Todist

LastPass

If you are managing more than one social media accounts, websites, Gmail accounts and any other platform that requires a password, remembering all these passwords can be a nightmare.

LastPass on one of the best Google Chrome extensions that will store all your passwords, which you can use to login to any account for LastPass dashboard.

Additionally, it will allow you to generate stronger passwords to replace the weak ones.

 LastPass Setup Tutorial 2018 will teach you everything you need to know about this fantastic tool.

LastPass alternatives: RoboForm Password Manager and DashLane.

Best_Google_Chrome_extensions_LastPass

Conclusion

Google Chrome extensions are must-have tools for bloggers, online entrenuers, marketers and developers.

I have discussed 30 extensions you can use for content sourcing, social media management, SEO, and productivity.

It is most likely that you will not need or use this entire list all at once.

Now it’s over to you, test out a few of these best Google Chrome extensions daily to find out, which one works best for you.

In case I have left out any, do not get mad at me, kindly leave me a comment adding any other extension you think should be added to the list or one that you use on a daily basis, and you would like to share its importance.

In case you are interested in further research on Google Chrome extensions, the two books below can help you out in that.

Creating Google Chrome Extensions

Google Chrome: Apps, Extensions, and Bookmarks

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My name is Hildah Mwende. I am a freelance writer and a coach. My expertise falls in the following subject areas, but it is not limited to them: WordPress, Search Engine Optimization and Social Media Marketing. Find a comprehensive list and description of all my competencies and specialties here.

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