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How to Optimize Your Blog Posts For SEO in 2018

by | Jun 27, 2018 | Blogging Tips, SEO Tips

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log SEO, what is it, how do you do it, why is it important? I know the list of such questions is endless-I am here to answer some of those.

A study conducted by Search Engine Watch found out that results on the first position of search engine result page (SERP) get 33% clicks and search traffic, number two gets 17% and three at least 11%.

Would you not want your blog post to rank in the first position of SERP? If it did your blog traffic and click-through rates (CTR) would increase by 33%.

I know you want such free organic traffic, but you have to do something-optimize blog posts for SEO and learn how to write SEO friendly blog posts.

Most bloggers, especially beginners ignore SEO because they assume it is complicated or most times it can be discouraging because it takes sometime before you begin to see SEO benefits.

Nevertheless, if you remain consistent in using these 8 tips on how to optimize your blog posts for SEO search engines will reward you in the long run with free organic traffic.

Follow this link and learn how to start a money-making blog today, if you do not have one yet.

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What is SEO?

Search engine optimization (SEO) is the process of polishing and perfecting several elements on your website/blog to make it more crawlable by search engines and user-friendly.

SEO is divided into two main categories: on page SEO and off page SEO.

On page SEO: All activities you will perform internally on your pages and posts to make them more search engine friendly, such as the use of keywords and producing great content among others.

Off page SEO: Are those external factors which search engines use to measure the worthiness of your blog, such as trust, authority, backlinks and social signals among others.

On-page-SEO-techniques
Off-page-SEO-techniques

How to optimize blog posts for SEO in 8 ways

how-to-optimize-blog-posts-for-SEO-in-8-ways

1. Use long tail keywords

Types of keywords?

Keywords are word, phrases or terms which people enter in search engines to find information.

For example, someone using Google to find information on weight loss is likely to use the following search terms; weight loss tips, weight loss diet and weight loss exercises among others.

Thus, keywords can be broad topics/subjects, such as health or specific search phrases, such as fitness for pregnant women. This explains why keywords can be classified into three categories: head, body and long tail.

Characteristics Head/Seed Body/Middle Long Tail
1.     Length One-word generic terms 2-3 words phrases 3+ words search queries
2.     Search volume High Medium Low
3.     Competition High High to Medium Low
4.     CTR and conversion Low Low to Medium High
5.     Example “Business” “Online business.” “Online business ideas for beginners.”

Important: As a blogger, especially if your blog is relatively new, you should focus on using long tail keywords because they have low competition, high CTR and represent searchers intent.

Therefore, learning how to write SEO friendly blog posts begins with knowing how to find and use long tail keywords the right way in your posts.

Recommended reading: 10 reasons why you should use long tail keywords

Long-tail-keywords
How to find long tail keywords?

Now that you know that one tip on how to optimize blog posts for SEO is to use long tail keywords, the question is how do you find them?

There are several tools you can use to find long tail keywords and below is a list of the ones I use.

Recommended readings: The free tools I use to find long tail keywords and Why I think Google is the best long tail keyword research tool

Free Paid
AskThePublic SEMRush
UberSuggest KW Finder
Google Jaaxy
Soovle Serpstat
Wordtracker keyword tool Keyword Revealer
Keyword Eye Long Tail Pro

 

Where should you use long tail keywords in a blog post?

Learning how to optimize blog posts for SEO involves knowing the best locations you should place your keywords in a blog post;

how-to-optimize-blog-posts-for-SEO-in-8-ways-long-tail-keywords
a) Blog post titles and subheadings
how-to-o
b) Throughout the blog post while avoiding keyword stuffing
how-to-optimize-blog-posts-for-SEO-in-8-ways-long-tail-keywords
c) Links anchor text
how-to-optimize-blog-posts-for-SEO-in-8-ways-long-tail-keywords
d) In the first 100 words
e) Meta description, title tag, and URL slug
how-to-optimize-blog-posts-for-SEO-in-8-ways-long-tail-keywords
f) Image alt and title tags

2. Practice internal and external linking to related content

Internal links: These are hyperlinks pointing back to relevant content within the same domain. For instance, if I am writing a new blog post on keyword research, I can link to a related article on keyword research tools written earlier.

External/outbound links: These are links which you receive from other domains who refer back to content on your blog. For example, if another blogger adds a link to this post in their content, then that will be an external link pointing back to my domain.

This is a must-do tip on how to optimize blog posts for SEO because of the following reasons;

  • Internal linking helps search engines and users to navigate through your blog. Organized and easy site architecture makes your blog user-friendly and crawlable.
  • Internal linking spreads SEO benefits to all pages/posts in your blog.
  • External links, especially those from domains with high page and domain authority helps you to build credibility and trust.
  • External links from other sites encourage their audience to participate and engage with your content.

how-to-optimize-blog-posts-for-SEO-in-8-ways-internal-and-external-linking

3. Use an SEO plugin

There are many SEO plugins you can use to actualize this tip on how to optimize blog posts for SEO, but my favorite is Yoast SEO.

Yoast can help you to create SEO friendly blog posts in some ways;

a) It will help you edit title tags, Meta descriptions, URL slug and focus keyword for specific posts/pages.

how-to-optimize-blog-posts-for-SEO-with-Yoast-plugin

b) It will help you to perform page, readability and keyword analysis of your pages and posts.

how-to-optimize-blog-posts-for-SEO-with-Yoast-plugin

c) Create XML sitemaps you can manage and submit to webmaster tools.

how-to-optimize-blog-posts-for-SEO-with-Yoast-plugin

d) Help you to manage URLs, such as create redirects, canonical URLs to prevent duplicate content and set permalink structure elements among others.

how-to-optimize-blog-posts-for-SEO-with-Yoast-plugin

e) Manage how your posts will be displayed on social media. See an example below of how you can use this plugin to claim your website on Pinterest.

how-to-optimize-blog-posts-for-SEO-with-Yoast-plugin

4. Write SEO friendly content

Serious bloggers who want to learn how to optimize blog posts for SEO do not ignore this familiar phrase, “content is king.”

You do not expect search engines to rank your content if it lacks the following characteristics.

  • Keyword rich
  • Should be Long form-your blog post should be at least 1000 or more.
  • Useful and relevant-meaning that it should be timely, informative and solves a problem.
  • Readable-use of right font, grammar, line spacing, subheading and other typography and content organization factors.
  • Original and not copied anywhere else.
  • Fresh-you should frequently publish, such as at least three blog posts per week.
  • Has different content formats, such as text, images, video, and audio among others to drive more engagement.
how-to-optimize-blog-posts-for-SEO-in-8-ways-SEO-friendly-content

5. Have an SEO/ user-friendly blog

No matter how much you optimize individual blog posts, as long as they exist in a poor site, all that is in vain.

There are many ways your blog can lack the elements of an SEO friendly site;

a) Slow page speed

Slow page speed can be caused by several factors, such as poor web hosting, large images, and code density among others.

You can use several tools, such as GTmetrixPingdom and Google Page Speed Insights to test if your blog is slow.

Studies show that a web page bounce rate increases by 106% if it loads for more than 5 seconds. Thus, slow page speed discourages readers

Therefore, to be on the safer side, your blog should load at a speed of below 30 seconds, if not use this speed optimization guide to improve it.

BlueHostSiteGround and A2Hosting are some of the best web host providers who will give you fast loading servers and other tools. I use SiteGround, and you can find out ten reasons why their hosting is just fantastic.

page-speed

b) Not responsive

Does your blog layout adjust well to different devices, desktop, mobile, tablets and laptops among others?

Remember that all your blog post readers will use different devices to visit your blog post and this is why this tip on how to optimize blog posts is very important.

The responsiveness of your theme largely depends on the theme you use. Below are two theme recommendations for WordPress bloggers.

Premium/paid Theme Alternative

Divi Theme from Elegant Themes

The package costs $89 per year and it comes with the following additions.

Bloom: A free plugin you can use to create opt-in forms to collect email subscribers.

Monarch: A plugin you can use to add social media sharing and follow buttons to your blog.

Extra: A famous theme you can use to create newspapers, magazines and other multipurpose publications.

The Divi  builder: A plugin you can use to build beautiful looking pages and post layouts.

Free Theme Alternative

Astra Theme from Brainstorm Store

This theme can be used alongside the following free options.

Sumo: A free plugin you can use to create opt-in forms to collect email subscribers.

Social share: A plugin you can use to add social media sharing and follow buttons to your blog.

Elementor  or beaver page builders: A plugin you can use to build beautiful looking pages and post layouts.

c) Not mobile friendly

80% of your blog readers will access your post through mobile devices.

Moreover, Google and other search engines have rolled out the mobile first index campaign, which prioritizes sites that are mobile friendly.

Therefore, you must take care of mobile SEO to boost your blog SEO.

d) Lacks structured architecture

A structured site is suitable for usability and crawlability by search engines because it is easy to find information.

For example, as a blogger, you should practice excellent uses of post categories and tags in your blog posts.

Also, your pages, posts, menus, and widgets should be grouped into related elements and not any random pages.

how-to-optimize-blog-posts-for-SEO-in-8-ways-site-architecture
how-to-optimize-blog-posts-for-SEO-in-8-ways-mobile-friendly-sites

6. Perform image optimization

Did you know that blog posts with images get 94% engagement than those without?

That is how this tip on how to optimize blog posts for SEO is powerful and vital.

Your images must be the right file size and well optimized to load faster.

Also, the images must be clear and named title and alt tags.

Suggested reading: The complete bloggers guide for optimizing images for the web.

how-to-optimize-blog-posts-for-SEO-in-8-ways-image-optimization

7. Mention influencers within the blog post

How is this a tip for optimizing blog post SEO?

This is it, when you mention influencers, whether people or products in the market you increase your chances of earning backlinks from them.

Backlinks are powerful off page SEO signals which will improve your rankings and search traffic.

After mentioning influencers, you can go a step further to send them a pitch letting them know that you have a new blog post where you mentioned them, see template below.

Brand-mentions
email-outreach-template

8. Use the right SEO tools

SEO can be tedious and complicated, especially to new bloggers.

The good news is using the right SEO tools can make the process enjoyable and more fruitful.

Here is a list of some of the best SEO tools for bloggers.

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Conlusion

T here you go, just one step away from ranking on the first position of SERPs.

All you have to do is marry these eight how to optimize blog posts for SEO tips and remain faithful in putting them to work for every single blog post you write.

Yes, SEO is not simple neither is it a one-time activity. Nonetheless, the sacrifice is worthwhile in the long run.

I think you may also be interested in the guides below;

Feel free to leave a comment below asking a question or even better provide a suggestion of a post you would like me to write about.

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how-to-optimize-blog-posts-for-SEO-in-8-ways
My name is Hildah Mwende. I am a freelance writer and a coach. My expertise falls in the following subject areas, but it is not limited to them: WordPress, Search Engine Optimization and Social Media Marketing. Find a comprehensive list and description of all my competencies and specialties here.

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