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5 of the Best Free Tools For Preparing Images for the Web

by | Apr 20, 2018 | Blogging Tips, Tools

W hy images?  Preparing images for web is important because any form of visuals, such as pictures and graphics are important in SEO and content marketing strategy.

In comparison to text, our brains processes visuals 600,000 times faster. Similarly, people retain 80% of the content they see in comparison to retaining 20% what they read.

Moreover, Facebook reports show that over 3 million images are uploaded to this social media platform daily. This means that images are important for web visibility and success.

If you want to find out more surprising facts about the importance of images in the web and content marketing, read Why You Should Be Using Visual Content in Your Blogs.

These facts mostly proof that images improve the engagement, visibility, and readability of your posts and content.

Want to create unique images for the web?

The tools discussed in this post can help you in sourcing, optimizing, annotating and editing your images for your web copies.

Want a comprehensive list of all the tools, apps and resourses used by online entreneuers? The post below has them all.

The Ultimate Toolkit 2018 for online entrepreneurs: 100+ Tools, Resources and Apps for Online Business Success.


Jing is free software from TechSmith that will help you to prepare your images for the web. You need to download Jing and install it on your device before you can be able to use it.

Follow the step-by-step guide provided in this video to understand how to setup Jing after installation.

It can be used for three primary purposes preparing your images for web search and visibility.

  • Capturing screenshots:It allows you to capture screenshot images for web platforms either a section or the entire active window.
  • Annotating images:By annotating I mean drawing arrows, adding text and frames to existing section of the image to attract the attention of the reader on that specific region or adding additional information.
  • Sharing images on the web: You can share your pictures directly on the web using the screencast feature in Jing. You can also use this tool for video or audio screen recording, but it has limited features in this feature.

Apart from Jing, Awesome Screenshot and Screen Capture by Google are also other tools you can use for capturing screenshots that you can use to prepare your images for web uses.

The amazing feature about Screen Capture by Google is that they have a Chrome extension, and this means that you can use this tool from anywhere in the web.

If you are looking for a wide array of features for improving your images, be sure to check other Jing “sister” products offered by Techsmith, such as Camtasia and Snagit.

Want to discover other tools you can use for screen recording and screenshot capture? Five Best Screen Capture Tools Use that article to discover more

Canva is a free graphic design website where you can create beautiful professional graphics and images for web uses and documents using the free layouts and templates provided.

If you do not have a Canva account, the first thing you need to do is sign up to get started. Follow the step-by-step guidelines in this article Create a personal account.

Canva can serve these two major purposes for preparing your images for web services and products.

  • Create and Improve image designs: This free platform has templates for all forms of graphic images you would like to create for the web. For example, it has free templates and layouts for social media posts, e-books covers, marketing materials, such as posters and ads among others. This makes Canva relevant to both professionals and beginners because the templates save time for the users.
  • Outsource Images: If you are looking for a place to get free images for your blog and other web productionsCanva Photo Stock gives you exactly.

Canva is a free tool, but there is a lot you can do with it to make your process of creating images for web platforms easier and highly convering for your SEO and content marketing purposes.

Check out the numerous tutorials in the Canva Media collection to learn how to use the various designs and images available in Canva. Additionally, use this video functions, features and uses of Canva to understandd how to use this fantastic tool.


You cannot take any image from the web and use it for your blog because you can easily cross the copyright infringement boundaries relating to using images for web purposes.

For this reason, Unsplash is an important platform where bloggers and content creators can get a wide range of free, beautiful and high-quality web images.

However, do not forget that not all those images are free, and so you should check those that require attribution or a small payment fee before you can use them in your web copies and productions.

One useful feature about Unsplash that I love is the free subscription service. Once you join the subscription program for free, you can receive ten free, high-quality images in your email inbox daily.

Apart from Unsplash, you can also get free, high-quality images for web products and copies from over 30 stock image websites, such as MyStockPhotos.com and Burst.

The size of the images you use in your web productions, such as blogs can slow down your website if they are too large.

Using images with large file size and dimensions can reduce the chances of ranking on search engines, and it can cost you some readers who want fast loading web platforms and products.

For this reason, every blogger, marketer and content creator need image optimizing tools, such as TinyPNG to reduce or increase pictures to the appropriate size for the web.

This tool improves the speed of your website by optimizing images by about 50-80% while maintaining transparency and quality at the same time.

TinyPNG is a convenient tool for preparing your images for web purposes because allows the user to optimize more than one image, and this saves time.

Also, one can save the images to their Dropbox, which acts as a backup system and sharing tool.

Apart from TinyPNG, you can also use the following tools to optimize your images for web products,  Optimizilla , CompressNow  and imageCompressor among others.

The good news is that if your blog is on WordPress, there are some plugins you can use for image compression that can help you optimize your images for web outlets from your dashboard.

Sometimes you will need to edit your images further, and this is where Pixlr come into play.

This free tool can help you to prepare your images for web copise by performing the following tasks and many others;

  • Adding text overlays on graphics and photos.
  • Changing image backgrounds.
  • Adjusting the appearance of images by cropping and resizing among other tasks.
  • Creating new images from scratch.
  • Editing the design of your images by changing the transparency, color, filters, and overlay among other features.

Read this article How to use the Pixlr Online Image Editor to understand the features and functions of Pixlr.  You can also watch this video below to get started with the basics of this fantastic tool.

In case you need more complex editing features you can use Photoshop and PicMonkey to make the process of preparing your images for web outlets even more fruitful.


hen it comes to creating content for the web, using images produces high readership, click-through-rates and conversions. Reports produced by Buzzmo showed that articles and blog posts accompanied by images for every 100 words get more shares across all social media platforms.

To understand this logic better, read more on The Importance of Visual Content in Digital Marketing.

This article will give you all the statistics you need to understand why you should invest some time in using some of these tools to prepare your images for web platforms and audiences.

For this reason, you need the following tools  to take your images to the next level;

Want a comprehensive list of all the tools, apps and resourses used by online entreneuers? The post below has them all.

The Ultimate Toolkit 2018 for online entrepreneurs: 100+ Tools, Resources and Apps for Online Business Success.

I know there are many other tools out there, which I have not mentioned in this post. I have only given a small list of the five I use on a daily basis in my publications.

Feel free to leave a comment below asking a question, sharing an additional tool or even better provide a suggestion of a post you would like me to write about.

Did you like the post? Kindly pin it or share it.

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