Google Keyword Research Tool

Did you know that internet users perform more than 1.5 Google searches daily?

Google is the leading search engine with a market share of approximately 90%, which means that most of us begin our searches on Google before we move to other search engines.

This is the reason why I say that Google is the best free keyword research tool because bloggers, marketers and any other online entrepreneurs are always exposed to keywords left, right and center while using Google.

Keyword research is not a one-time business but a progressive activity because you should continue to update your keywords lists and also discover trending patterns.

I know there are paid keyword research tools, such as Longtail Pro, KW Finder, SemRush and Jaaxy, Keyword Revealer, which are easier to use because you perform all activities from one dashboard without moving from one tool to the next.

However, I feel that Google is the best keyword research tool because you can be able to identify new keywords daily when you begin to use the 9 free Google tools below consciously and strategically for keyword research.

Want detailed books that will teach you SEO and Keyword Research indepth? Try the two below:

How To Rank For Any Keyword On Google In Less Than 24 Hours

SEO 2018 Learn Search Engine Optimization with Smart Marketing Strategy.

SEO Fitness Workbook 2018: The Seven Steps to Search Engine Optimization Success on Google.

 

Recommended Readings…..

 
 

 

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What Is Keyword Research?


 

Keyword research is the process of finding search phrases, words, and queries that people enter on search engines to find information.

Keywords differ from one niche to the next, and this is the reason why you must do keyword research to find keywords relevant to your business.

Recommended reading: How to research Keywords that will get you on Page 1 of Google.

Types of keywords

Characteristics Head/Seed Body/Middle Long Tail
Length One-word generic terms 2-3 words phrases 3+ words search queries
Search volume High Medium Low
Competition High High to Medium Low
CTR and conversion Low Low to Medium High
Example “Business” “Online business” “Online business ideas for beginners”

 

 

9 Free Google Resources Which Make It The Best Free Keyword Research Tool


 

1. Google autocomplete

 

Google autocomplete function helps you to find search terms and predictions related to the phrase or keyword you are searching.

Google creates these predictions based on the term you are typing, your past search history, trending stories and what other people are searching.

Google autocomplete is the best free keyword research tool because it helps you to discover new keywords. Also, you can easily find longtail keywords, which are the best for SEO by adding all new predictions to the initial search query

 

 

2. Google related searches

 

Google related searches are derived from the top and rising searches related to your initial search query.

This is one of the best free keyword research tools because it helps you to discover new keywords and searchers intent.

To find Google related searches, search any phrase or keyword and scroll down to the bottom of the SERP page.

The advantage is that you can keep discovering new related searches by searching a new keyword or open each option in the related searches suggestions.

For example, I searched “keyword research,” and these are the Google related searches I got.

 

 

3. Google Correlate

 

Google correlate you to discover search queries related to a specific keyword for a period or in a given location.

What makes this one of the best free keyword research tools, is that it will help you to discover patterns using real-world data meaning that its results are more realistic.

Recommended reading: How to use Google Correlate for keyword research (Video) and the definitive beginners guide to Google Correlate

 

 

4. Google Trends

 

Google Trends is closely similar to Google Correlate, and it can boost your keyword research process in the following ways;

Identify seasonal trends: You can use this to remain relevant by discovering the right keywords which will help you to create content at the right peak times. Also, it can give you future predictions, which will help you to start optimizing your pages and content before peak times.

Discover new content ideas: Google trends will show you trending searches and even rising topics of interest, which you can transform into content ideas.

Discover new keywords from the “related queries” suggestions.

Create a well-targeted campaign because Google trends will show you the relevance of keywords based on states.

Recommended reading: How to use Google Trends for Keyword research

 

 

5. Google Keyword Planner

 

You have to sing up for a Google AdWords account to be able to use this best free keyword research tool.

Google keyword planner will help you in keyword research in many ways, such as the four below;

Find new keywords: All you have to do is to enter a search phrase or keyword to get thousands of keyword suggestions.

Get keyword metrics: These include clicks, impressions, cost, CTR, CPC, search volume, competition and other keyword metrics.

Compare keywords: This tool allows you to combine separate lists of keywords into one for easy comparison.

Discover searchers intent through finding keywords with high purchase motive and open rates.

Suggested reading: How to get the most out of Google Keyword Planner.

 


 

 

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6. Google Chrome extensions

 

Google Chrome, one of the most popular, sure and fast browser, has a wide range of extensions you can use for all purposes, such as SEO, productivity, social media marketing and keyword research among others.

Recommended reading: 30 of the Best Google Chrome Extensions to make Browsing Easy

 

 

7. Google Console

 

You need to submit and verify your property with Google webmaster tools before you can enjoy the keyword research benefits of Google search console.

From Google console, you can find keywords from the search queries data, which shows keywords related to your website data.

You can use this tool to discover new keywords or learn which keywords in are performing better from the clicks and competition data.

Suggested reading: How to increase your traffic with Google search console.

 

 

8. Google Analytics

 

Google analytics tool will help you to discover which keywords you are ranking for or which ones are getting more impressions and clicks.

In return, you can use this information to create more content around those keywords because it shows what your audience wants to see more.

Therefore, this is one of the best free keyword research tools because it will help you to boost your search rankings and performance.

 

 

9. Google insights

 

Google insights is a fantastic keyword research tool which will help you to gather keyword data and trends in the following ways;

Find future trends of certain keyword phrases so that you can be able to write relevant content.

Understand which keywords are performing better based on location and audience demographics.

Find businesses who are ranking for those similar keywords.

Analyze how a given keyword has been performing over a period.


 

 

Why I Think Google Is The Best Free Keyword Research Tool Conclusions


 

Over to you now! There are many keyword research tools both free and paid out there.

You can choose to make Google your best free keyword research tool because you will always be exposed to the 9 resources above every time you use Google for web browsing.

I think you may also be interested in the following posts;

 

Google Alternatives keyword research tools

 

Free keyword research tools Paid keyword research tools
AskThePublic SEMRush
UberSuggest KW Finder
Moz Keyword Explorer Jaaxy
Soovle Serpstat
Keywordtool.io Keyword Revealer
Keyword Eye Long Tail Pro

 

Want detailed books that will teach you SEO and Keyword Research indepth? Try the two below:

SEO 2018 Learn Search Engine Optimization with Smart Marketing Strategy.

SEO Fitness Workbook 2018: The Seven Steps to Search Engine Optimization Success on Google.

Feel free to leave a comment below asking a question, or even better provide a suggestion of a post you would like me to write about.

 

 

Recommended Readings…..

 
 



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